JustFood

Summary

Find the best food spot at the palm of your hand.
A prototype showcasing a Food News outlet inspired by a music ranking platform Genius.com

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What we've done

1. Build a Brand Styleguide

2. Component-based UI-kit

3. User research

4. Landing page redesign & optimization

5. Wireframing

6. Mock up and Prototyping

Idea and concepts of JUSTFOOD

As a food Enthusiastic and an active food explorer i find it difficult find a good food spot on social media as for most of the influencers are getting paid to promote restaurants, thus leaving me with high expectation and mistrust. There are food bloggers and influencers out there that are trustworthy and create good content on the basis of self interest. Food brings people together just like music brings people together. As an active music listener i discover new music each week and there is the Billboards 100s which tracks and rank music based on record sales and popularity. Genius.com operates just like the Billboard 100 and takes on a deeper dive into each and every track and album, as well as give the user a better understanding of the Track. Food and music are somewhat similar, they both have different cultures and people prefer certain taste. My concept behind JUSTFOOD is using the implemnetation Billboard 100 & Genius does but with food.

Challenges

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

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