Ecommerce
MadeNeo - Shopify
2021
Summary
Made Neo is a Toronto based Clothing Brand that delivers sustainable fashion and other authentic, artisanal products.
What we've done
1. Shopify support & redesign
2. Ad campaign
3. Mobile application redesign & optimization
4. Landing page redesign & optimization
5. Component-based UI-kit
6. Product Design Sprints to explore new functionality
We've got work to do
MadeNeo needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.
Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.
Level asked as to help
— Take their product look to the next level
— Fix UX issues in mobile and web application
— Match their bold vision to the look and experience of the product
— Provide a visual framework that will help the product team iterate faster
Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Webflow team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂
